Why is it recommended for companies to do SEO optimization for natural ranking? I looked at the difference between natural ranking and software ranking.

Advantage 1 of natural ranking optimization: through formalized optimization results, the health ranking and process quality are very high, and the ranking conversion rate of well-chosen keywords is also considerable. Users through search engine optimization can easily obtain effective clicks and displays, and the click effect of advertising websites is not as good as natural ranking optimization, which shows that search engine optimization is more acceptable to consumers than online marketing advertising.

The second advantage of natural ranking optimization: SEO's low-cost optimization is purely zero expenditure for the website. As long as the website is built according to Baidu's requirements and regularly updates original high-quality content and submits resources, it can be included immediately, and the ranking and traffic will be good. Payment is a cost for a computer click, and different button clicks are also a cost. Whether effective clicks or invalid clicks cost money, natural ranking optimization is different, the more clicks, the better. And the longer the time, the better the ranking for other keywords. It is on the homepage 24 hours a day, and the trust level is also very high.

The third advantage of natural ranking optimization is: the sustainability of optimization is good, natural ranking is highly timely, and it has been developing steadily and rapidly. The fund consumption ranking of bidding promotion will disappear. Only through normal optimization ranking can the expected effect be achieved. N held on for a long time. Keyword rankings will be greatly improved, and the number of inquiries will also increase. Therefore, the more detailed the optimization and the more accumulation, the more stable the keyword rankings will be. Even if Baidu's algorithm as a whole can be revitalized with just a few modifications, the promotion effect is stable anyway.

The fourth advantage of natural ranking optimization: the optimization coverage is wide. The purpose of optimization is to internally optimize the website, that is, the structure and content of the website must be in place in all aspects, and the rest completely relies on website traffic to support the ENTYE website. Website optimization is not just for one search engine. A search engine has rankings and traffic. The rankings of other platforms are also very impressive, so the ranking of the website covers the entire platform. Compared with bidding ranking, natural ranking optimization has a wide geographical scope, single bidding ranking area, and search engine optimization targets the entire Internet.

Advantage 5 of natural ranking optimization: Comprehensively improving website quality does not mean keyword optimization and overall website optimization, but also includes the reasonable design of website design structure. It's easy to rank other things well, and the search engines themselves know the site's code. The website itself makes for great users and is very easy to use. The overall residence time of the website is also good, and the turnover rate is naturally high.

The disadvantage is that the website needs to write content, which takes a long time, the ranking cycle is also long, and many things require manual operations.

The first advantage of software optimization is that if a certain amount of fast software is set up, keywords can be clicked within a specified period of time, and the residence time is very stable, so there is no need to worry about a high bounce rate. Dozens of index word settings can be clicked on the homepage about 30 times a week. Other long-tail words will be derived and long-tail words will be clicked out.

The second advantage of software optimization is that the number of keywords in the website will appear a large number of long-tail words after clicking. At this time, long-tail words will rank well, and these keywords will be clicked again. Such click-based keywords and long-tail words will gain more and more points, so that a large number of keywords have been sorted in the first- and second-level optimization modes driven by long-tail words, and all keywords are driven by long-tail words. A large number of long-tail words and keywords appear, and the weight and estimated traffic will increase as long as they are optimized normally.

Software optimization advantage three: The number of clicks on keywords with a short ranking cycle is the same as the number of clicks by real users. In fact, Baidu can determine that the number of clicks and the number of pages are both at the same time and number of pages, which is not much different from the daily points, but it cannot be simply pointed out that this gives you the right to go back. It depends on the composition. There is nothing wrong with some websites being maliciously clicked by peers. A website's keywords are weighted each time they are clicked. If you click frequently, the weight and ranking of keywords will exceed the homepage and content pages of the website, and the ranking cycle will naturally be shortened.

Software optimization advantage four: Baidu webmaster platform has a high click-through rate, and there is a probability of keywords being clicked, that is, the higher the click-through rate, the more keywords and long-tail words are displayed, and the keyword display is the keyword displayed after clicking. Software clicks are not as many as natural optimization clicks. After all, there is a difference between software and manual clicking. Although there are more clicks, the display is relatively small. A high click-through rate indicates that the website is popular, while other websites that are not clicked on are not popular.