[Website Plan] How to write a website plan before website construction?

Before building a website, you need to have an overall plan for the website, which is a website plan. Website planning documents are written reports formed by website planners in the early stages of website construction, through market analysis of different customer situations, to provide planned guidance and phased summary of website construction and operation.

1. The website proposal includes the following contents: Market analysis before website construction (the company handles it by itself)

(1) What is the market of the relevant industry? What are the characteristics of the market? Is it possible to do business online?

(2) Analysis of the main competitors in the market, competitors’ Internet access and website planning and functions.

(3) Analyze the company's own situation, company profile and market advantages, use the website to improve competitiveness, and build a website

2. The purpose and functional positioning of website construction

(1) Why build a website? In order to establish a corporate image, promote products, conduct e-commerce, or establish an industry website? Is it the basic needs of enterprises or an extension of market development?

(2) Integrate marketing and determine website functions. Determine the type of functionality of the website based on the company's needs and plans. Such as corporate websites, application websites, commercial websites (industry websites), e-commerce websites, etc. Among them, corporate websites are divided into corporate image categories, product communication categories, online marketing categories, customer service categories, e-commerce categories, etc.

(3) Determine the purpose of the website based on its functions.

(4) Construction of intranet and website scalability.

The above points - the market analysis before website construction, the purpose and functional positioning of website construction, and the website's technical plan are mainly completed by the company itself. The following content is completed by a professional website production company.

3. Website technology solutions (negotiate with professional website construction companies)

(1) Use self-built servers or rent virtual hosts.

(2) Select the operating system, such as windows xp, windows 2007 or unix/linux. Analyze investment costs, functionality, development, stability and security.

(3) Template self-service website building, website building package or personalized development

(4) Website security measures, anti-hacking and anti-virus solutions (if virtual hosts are used, provided by professional companies)

(5) What kind of dynamic programs and corresponding databases should be selected, such as asp, jsp, php programs: database sql, access, oracle, etc.

4. Website content and implementation methods (discuss with professional companies)

(1) Determine the structure and navigation of the website according to the purpose of website construction. A general corporate website should include basic content such as company profile, corporate news, product introduction, customer service, contact information, online messages, etc. More content includes FAQs, marketing network, recruiting talent, online forums, English version and more.

(2) Determine the website integration function according to the purpose and content of website construction. Such as flash shopping guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information inquiry system, traffic statistics system, etc.

(3) Determine the sub-columns of each channel in the website structure navigation. For example, the company profile can include the president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer reviews, etc.; customer service can include service hotline, service purpose, service projects, etc.

(4) Determine the implementation of website content, such as whether the product center uses a dynamic program database or static pages: whether the marketing network uses a list or map display.