Mobile website keyword ranking can focus on titles and descriptions

I believe that many webmasters have discovered in the process of optimizing mobile sites through SEO that mobile site optimization is very familiar with many aspects of PC sites. The significant difference between mobile stations and PC stations is the size of the interface and the limitations of the mobile search interface. In terms of mobile search display, we can work hard on titles and descriptions to achieve good performance.

Before making a title for the website, you must first analyze the competitiveness of the industry and grasp the pain points of users. Users search for keywords to your website. The title is the first thing users see. Understanding the topic of the page through the title is a strong purpose for users, and meeting user needs is the core focus.

1. Things to note when developing mobile search titles:

(1) The title is short, highlights the topic of the page, and contains keywords. Mobile search engine results show only 20 Chinese characters.

(2) Eliminate the title side. The title is related to the content. The stronger the correlation, the more helpful it will be for the weight of the website.

(3) The title of each page cannot be the same and should have its own independent title.

(4) If it is a well-known brand website, you can add brand words for display.

2. Not very good description tags

(1) Baidu attaches great importance to description tags. The content of the page description is helpful to improve the page's ranking in search results and user click-through rate.

(2) Use easy-to-understand sentences, and do not deliberately accumulate keywords, otherwise search engines will think there is a tendency to cheat, and the number of words cannot exceed 200 characters.

(3) Target keywords 2-3 times and long-tail keywords 1-2 times.

(4) Different pages have different description tags, and each description tag is unique. The development of mobile station title and description tags is very important.

1. Mobile users spend fragmented time browsing the web. It’s impossible to patiently click through many pages, so try to keep your mobile site as streamlined as possible.

2. Create a mobile website-specific headline. The advantages of mobile websites or keywords, descriptions in the channel homepage code, and different tags and keywords from PC can make the keywords and descriptions of each page similar to traditional PC websites.

3. Reduce dead links. If there is no content, try to specify itwith a status code, such as 403, 404, etc. If you want to return a dead link to the homepage, try to use a 302 jump instead of a javascript jump.

1. Page display width:

Mobile users are accustomed to sliding up and down on the screen. If a website requires users to swipe left or right to fully read, the user experience is very poor.

2. Mobile advertising:

When searching on mobile phones, I have encountered pages like this. The entire screen is filled with advertising content. Some of them cannot even be closed. They can only slide up and down to "peep". For such a page, users are definitely not willing to browse it anymore.

3. Title deployment:

Most websites are deployed using titles directly on the PC side, regardless of the display length of mobile devices. If the title is too long, users can only understand half of the displayed title and cannot read it completely. In this case, the title needs to be modified.

4. Data download and page bounce:

If a download link has been established on the mobile terminal, it is required to be downloaded directly. It prohibits jumping to other pages to download, register and complete downloads after logging in. It also prohibits for-profit “disinformation drops” from occurring.

5. Don’t use bullet windows:

Compared with traditional mobile phones, it is more difficult to jump to multiple options and browsers on mobile phones, which will also affect download speeds. So don’t use pop-ups on mobile websites. No matter which button the user clicks, the pop-up window will jump directly to the advertising page or even start downloading the application directly. The user experience is very bad.

6. Other influencing factors:

1) Use standardized protocols to be compatible with debugging browsers.

3) Geography, this is also the future development trend of search engines. It matches search results for you based on your phone's location.