Why does the effect of website keyword ranking determine the website weight value?

In the process of website optimization, Baidu is undoubtedly our top priority for our domestic websites.

Whether it is in the exchange of friendly links or in the survey of website traffic, Baidu's weight is the most intuitive data to understand the SEO indicators of a website. Especially for some new websites, if the weight is too low or even has no weight (weight is 0), it is difficult to exchange links. So how can a website, especially a new website, quickly increase its Baidu weight? And how is Baidu’s weight determined? Is it really that important?

Different from PR, PR is an official website-level importance data index released by Google. But Baidu weight is not the case! Even the official platform of Baidu Webmaster Academy issued a statement saying that Baidu has never recognized Baidu’s weight data. Baidu weight is a comprehensive index determined by a third-party webmaster tool platform through the ranking of Baidu keywords, the traffic it brings, and the search index of the keywords. That is to say, the more keywords a website ranks in Baidu, the larger the index of a single keyword, and ultimately the more traffic it brings from Baidu through keyword searches, the higher its weight.

Although Baidu weight has not yet been officially recognized, Baidu weight has been deeply rooted in the hearts of the people and has always been the most intuitive indicator to judge the importance of a website on Baidu. In order to increase the weight of Baidu, we must obtain more keyword rankings and traffic in the Baidu search engine. Frankly, it’s all about SEO! But it doesn’t mean that you can do SEO to quickly increase the weight of Baidu website. This also requires thinking and skills.

I would like to remind everyone that the higher the weight of Baidu, the better your keyword ranking will be.

First of all, we should understand that the three most important factors that determine Baidu's weight are as follows:

Then we should improve Baidu's weight from these three aspects. You can simply imagine that Baidu's weight is calculated as follows:

Baidu weight = keyword index * keyword ranking * website traffic, so any increase in these three data will increase Baidu's weight. Let's discuss them separately:

Please note that Baidu keyword index is changing, which is determined by the number of people searching for a word. Therefore, it can be fake! Therefore, some webmasters who specialize in off-chain sales will use some software to brush and improve Baidu keyword index, thereby achieving the purpose of increasing Baidu weight and selling high-priced links, but this is basically meaningless to the website. So, except for people selling links, I'm against that. A website that improves Baidu's weight by brushing keyword indexes is very easy for professionals to distinguish.

The number of words and ranking position in Baidu ranking;

This is to do a good job in website optimization. We won't discuss the details here.

The greater the website traffic, the higher Baidu’s weight will undoubtedly be. If a website wants to increase traffic, it can increase traffic through Weibo, WeChat groups, QQ groups, SNS websites, etc. A very simple way is to install the Baidu sharing function on the website and share published articles every day to attract traffic. Of course, your optimization has been completed and the traffic will increase a lot.

Therefore, to increase Baidu's weight, it is necessary to do a solid job in optimizing the website structure, and then focus on website content construction to attract more users to browse the website and increase website traffic. In this way, slowly, you will find that your site's Baidu weight increases.