Share detailed website SEO content quality assessment criteria

The quality of website content is the top priority for white hat SEO. If the content quality of the web page is poor, the first problem is the collection of the web page. If it is included, you need to consider the issue of sorting, but I don't think pages with low content quality can be well sorted. Even if there are very different situations, if there is no page sorting, then its value for SEO is very low. I have seen too many websites, so I have always wanted to write a report on the website content quality evaluation criteria, but due to time constraints, I have not been able to do it. Today, I'm going to take some time to share my personal perspective.

Language has always been the easiest thing for spiders to recognize. From the time when reptiles could only recognize words to now, they can recognize words and pictures. This suggests language is reptile-friendly. From the perspective of search engines, our content and text are the most scarce, and high originality is the most advantageous. If the text on one page exceeds 300 words, it will not be rated as a short article by search engines, which will reduce the collection effect.

From an SEO perspective, text suggestions on website content pages have a strong correlation with user needs. Only in this way can our website be welcomed by users, thereby greatly increasing the website's IP and PV traffic and reducing the overall bounce rate of the website. This data is very important for the search engine optimization of the website, and is also one of the criteria used by search engines to evaluate the website.

Every page of our website is composed of code, and the code of the web page is also the target of crawlers, so we need to consider the friendliness of the web page code to crawlers. Judging from the pages written with table tags in the past and the pages now written with div+css, the latter is more conducive to crawling. We also need to consider the h1 tag of the page, the alt attribute of the image, etc. These are all things that need to be considered in SEO optimization.

Secondly, try to control the use of js special effects in web pages. Some effects look cool, but result in web pages that load slowly. In other words, it's not conducive to crawling. Although Baidu search engine can recognize js, the current level of trust in this statement is not high.

As far as the Baidu search engine is concerned, there is already a Baidu Spider that specializes in capturing web page images. Baidu has also launched a search engine map function in the mobile field. Reasonable use of this function can increase the click-through rate of the website and bring more traffic to the website. In the content page, it is recommended that the image should be singular, the size of the image should be as close as possible to 121:75, and should be closely related to the content of the page and be highly emotional. Only in this way can the mapping rate be greatly improved.

Secondly, the overall layout of the entire page requires a unified font size, clean and beautiful, and the voting weight of keywords also needs to be considered, because only in this way can the quality of the current page be improved, and search engines can give the page better weight. Regarding the content quality of web pages, it is recommended that website administrators must start from the perspective of web crawlers and users. Only by considering all aspects of the problem clearly can our website achieve faster SEO results. These are my opinions on the criteria for evaluating the quality of online content.