It’s not that SEO optimization is difficult to do, it’s just that you haven’t understood the essence of search engine optimization.

Nowadays, SEO articles on various blogs are becoming more and more homogeneous, because SEO is not written well by everyone. It is nothing more than content, external links, and user experience.

Of course, more people say that Baidu's bidding products and Baidu's own products are too many. I want to write all the words, even if I cross the homepage, it is useless, and then I come to the conclusion that "SEO technology is dead".

(1) Is that so? Now that SEO is dead, why are many big companies still recruiting SEOs? Earn hundreds of thousands of yuan a year?

(2) How to use irreversible breadcrumb navigation? What is its great effect?

(3) Do you know how many misunderstandings most people have about external links and internal links?

(4) You only know how to use the website as little as possible, but do you know where js is more suitable for the website?

If you don’t know something, then please don’t say that SEO is dead easily.

In fact, many people still look at things too narrowly. SEO is immortal. It doesn't mean that you can't optimize a few words, or Baidu bidding takes over. You have to look at the overall trend.

If you want to improve search engine optimization, it is not just about ranking a few words, but from the perspective of a large number of long-tail words. Maybe many people who make commercial websites think that I am talking nonsense. Where can I get so many long-tail words from a commercial website? Then I can only say that since you choose to do search engine optimization and you think that a commercial website is not suitable for a large number of long-tail words, then why do you still want to be a business website? You choose search engine optimization. Career or career choice? It's like, you like to eat chicken drumstick rice in Shaxian, you have to go to Lanzhou Ramen, and then say people don't even have drumstick rice. Do you choose a restaurant or a restaurant?

Of course, SEO is not easy for small businesses, but for SEO practitioners, we cannot just say that SEO technology is dead.

When we usually talk about SEO technology, content and external links will appear low-level. If we wanted to go a little higher, we would definitely mention a question of SEO strategy.

Many people may work in Party B or the enterprise. They are usually responsible for some corporate websites. I have never worked for Party B myself, but the impression given to me by Party B is that one person assigns you one or more than two websites, and then you do what each website needs to do. This makes me feel that there is no strategy at all, because you do nothing but repeatedly create content and external links for each website. Even if you have been working as a corporate website for Party B for 5 years, I think it will not be as high as working for a large website for one year. (In my opinion, if you are not Party B, don’t spray it on your partner)

If you want a strategy, you have to build a big website. If you want the content of your personal website to be more extensive, you can also pay attention to the strategy.

As for how to develop a strategy? I have always believed that analyzing your competitors is one of the fastest ways to learn SEO.

Most people analyze that competitors have a bad problem, such as "JD.com":

Many people like to jump to conclusions. For example, some people may think that JD.com’s SEO is not good. Just like that, a lot of basic tags are poorly written. Why are they so heavy? It seems like big sites are good. If they did nothing, they would have this high weight. Or they have money and cooperate with Baidu, or they have a lot of resources, they have a lot of external links, etc. And then it's over. I don't care about this website.

Both are very bad phenomena. As for the second type of people, you have to stare at a website for dozens of hours. I believe you may learn more than you can in a year. Don’t feel helpless if you don’t do it.

This is also a big framework for analyzing competitors, which I think is very important. This is a necessary step. Many people are still very abstract about search engine optimization. When they see a big website, they don't know how to analyze it. What's the first step? What is the keyword density? How many chains...

So do competitors. You have to analyze the big picture. Someone suggested that you use painting method. You can use some mind mapping software, or a drawing tablet that comes with your computer, etc., whatever you use. First, you have to figure out how your website is structured with links. What are the internal links to their website? How does the authority of their website flow? What was his reason for contact?

For example, which pages are linked to within the content page? What are the categories of these pages? Are there any rules? After you sort out this diagram, you'll see some ideas from others about the overall architecture.

Of course, the above are all basic things, and an article can only contain a little bit of basic content. Although SEO is just a marketing method, if you want to do a good job on a website, it is impossible to rely entirely on SEO, but it is also impossible without SEO. Having said so much, I just want to tell you that SEO is not dead yet, don’t follow the trend or fantasize.