Which website structure is suitable for SEO optimization? Introducing reasonable website structure standards

The topic of marketing discussion is website structure. Why discuss this topic? Because recently many webmasters have consulted marketing about website structure optimization, including precautions and how to optimize. Well, I believe all webmasters know that if the website does not have a reasonable structure, from the perspective of Baidu search engine, then: unreasonable website structure will seriously affect the crawling, indexing, ranking and weight of the search engine. From the user's perspective: it must impact the user experience. Of course, website structure optimization is the basis of SEO. Therefore, no matter what kind of website you build, you must reasonably optimize the website structure!

This article is suitable for these webmasters to read: new sites that have not been online for several months, new sites that have not been online for several months and have not been optimized and adjusted in structure, websites that have been optimized for many years and have failed to achieve satisfactory results (cannot break through the weight bottleneck). The user experience cannot always satisfy users, collections cannot always be improved, etc. Of course, this article may not be suitable for you to read, because there is no problem with your website structure. However, A5 Marketing usually finds that there are problems with the structure of many websites, and the problems are not small. At the same time, many customers’ websites have been greatly improved after our SEO diagnosis and optimization suggestions were revised! Then, before the article begins, we need to understand: From the perspective of SEO, the main goals and objectives of website structure optimization. Only by understanding these can we reasonably deploy the website structure. Let’s continue reading:

From the perspective of search engine optimization, the optimization of website structure should have the following points as its main goals and objectives:

It's an inescapable fact that when users visit a website, they can naturally click on links and find the information they want. Therefore, it is necessary to rely on a good website navigation system, timely appearance of internal links and accurate anchor text. However, fundamentally speaking: websites with good user experience are also websites that Baidu search engine likes. What's more, Baidu has always emphasized the need to provide a good user experience?

It should be noted that the inclusion of website pages depends largely on a good website structure. So, in theory, a clear website structure is easy to explain to spiders. As long as the categories and channels are properly planned, and product and article pages are added under the categories, the entire website will naturally form a tree structure. Of course, this can be difficult to do in practice. For most webmasters: getting spiders to crawl all internal pages smoothly can be a huge challenge as it involves various factors. However, webmasters can seek help from the A5 Marketing SEO team!

In terms of weight distribution, in addition to external links that can bring weight to the internal pages of the website, the structure of the website itself and internal link relationships are also important factors that affect the weight distribution of internal pages. Therefore, webmasters and SEO experts must consciously plan the importance of all pages on the website and then transfer weight to important pages through the link structure.

The above points are very important. I hope the webmaster can understand the above content. So, what is reasonable website structure optimization? You can refer to the following content. Remember, this is just the basics. If you can't do the most basic operations well, there's no point in continuing. Let’s continue reading:

Any page should be no more than 4-5 times away from the homepage (normal website). Remember: no page on your website should be too far away from the home page. Try to click within four or five times. If you want to be included in search engines, its page needs to have the most basic weight. This does not need to be explained in detail, all webmasters are very clear. Therefore, a good website link structure can appropriately transfer weights so that as many pages as possible reach the threshold for inclusion.

Do not use multiple URLs for the same content to avoid URL canonicalization issues. I didn’t want to talk about website standardization, but given that so many SEO diagnosis client websites have this problem, I have to say this problem. After all, the problem is there. If it is not raised, more novice webmasters may know nothing about it. So, what is url normalization? To put it bluntly, it is to let the search engine choose the most appropriate URL as the real URL.

Clear navigation system and site map. Don’t go into too much detail about your sitemap, as long as your map brings users what they want to find. We focus on website navigation: a clear navigation system is an important goal of website design and has a great impact on the website's information architecture and user experience. However, for us webmasters, we should pay attention to the navigation design of the website no matter when and where. For the website navigation system, simply put, from the user's perspective, the website navigation system solves these two problems:

①Where am I now? Users can enter the website from any internal page and sometimes from the home page. However, problems arise when users click on multiple links. Most users forget how to get to the current page. We need to exclude those who know about website optimization from accessing such sites. Therefore, at this time, a good website navigation system can clearly tell users which part of the overall structure of the website they are in.

In addition, webmasters must also pay attention to: the unity of page design style, the use of breadcrumb navigation, and the highlights of the current main navigation system classification, which will help users determine their current location.

②: Where should we go next? If users know what they want to do after entering your site, they don't need the hassle of a site navigation system. However, if the user does not know what to do after entering your website, then the website navigation system should give the user a perfect suggestion and guide the user to click on the target page of the website. Let users know where they want to go next.

In addition, webmasters must also pay attention to: reasonable navigation category names, relevant links in the text, buttons that guide users to put products into the shopping cart, related product recommendations, site maps, on-site search boxes, etc., all help users click to the next step.

Static url, or at least don't have too many parameters, between 2-3. Needless to say, URL static has always been one of the most basic SEO requirements, and the webmaster has no intention of changing it. Maybe Baidu will say: Baidu treats dynamic and static or pseudo-static in the same way, as long as the dynamic parameters are not too long. However, for the sake of user experience and unnecessary trouble, it is recommended that the webmaster make the URL static.