Plan website content from a perspective that attracts search engine spiders

The website's articles are a headache for many SEOs. I don't really know how to code. Website content construction is the soul of the website and the flesh and blood of the website. Therefore, after we establish the website framework, the next step is to plan the content strategy of the website and how to design the update rhythm of website content so that search engines can better grasp and collect website content, thereby better promoting the ranking of website keywords and the stable flow of high-quality traffic.

A recent survey of SEO personnel found that experts in the SEO industry have certain rules when updating website articles.

First, you must recognize yourself. If it were original, you wouldn't be reading my article, which means most of your article is copy-pasted. Except for a few experienced experts who create their own articles, many experts fake original articles. The question now is, why are the fake original articles you write rarely favored by Baidu, but the fake original articles written by experts are favored by Baidu?

This is our second question: How does Baidu judge the quality of an article?

Master told me that you must make your articles generate added value, and Baidu will like you. What is added value? The added value is based on comparison, that is to say, I do better than you, that is to say, it has improved on the original basis, whether it is for search engines, users, or from a marketing perspective.

There are several ways to set a title:

1. Long tail keywords

The advantage of using long-tail words as the title of the article is to ensure that these words are searchable, which will bring considerable traffic to the website after ranking.

1. First, collect long-tail keywords. You can go to Baidu index, Baidu related search bar, Baidu statistics and other places to collect long-tail keywords. It should be noted that we should classify the keywords after collecting them and delete obviously irrelevant long-tail words.

2. There will be many similar long-tail words in the word selection. We should put similar keywords together and choose one of them as the title of the article. This word must contain other keywords and have a greater search volume, so if this word is ranking, searching for other similar keywords will find your website.

2. Popular keyword combinations

The method of keyword combination is to use a keyword combination that everyone is interested in as the title of the article. The advantage of this method is to attract the user's attention. The combination method is as follows:

1. Go to the forum to collect popular posts, and then sort out the keywords contained in these posts. For example, the title of how to write an SEO article is SEO, the title of the article, and how to send keywords in external links are external links.

2. The searched keywords mean that in addition to the title, users will pay more attention to the keywords contained in the article. Next time you write an article, you should set your title and content around these keywords.

This method can lay out a large number of long-tail words in the site, which is suitable for the practice of batch long-tail word ranking. A large number of such long-tail word rankings can bring very good traffic and users to the website.

Therefore, when you can increase the added value of your article, your article will be included and ranked well because you better solve the needs of users.

Search engines use spiders to crawl web pages, then crawl this content and store it in huge databases, which we often call "collections." After a series of processing, when the user searches for a certain keyword, the corresponding search results are returned.

3. Characteristics and types of spiders

Spiders search web pages through their link addresses. They start from a certain page of the website (often called the home page of the website), read the content of the web page, find other link addresses in the web page, and then search for the next web page through these link addresses, so that they can continue searching every week until all pages of the website are crawled.

Generally speaking, after spiders complete all crawling of a website, they will check whether the website pages have been updated and whether there is new content that needs to be crawled, and gradually form a rhythm of crawling the website based on factors such as the website's update efficiency.

Generally speaking, the crawling characteristics of spiders are based on the update rhythm of the website. If the website is updated more frequently and has more new content, the faster the spider will crawl and the content will be collected faster. Therefore, for search engine optimization, to obtain a good website ranking basis, it is necessary to ensure that web pages are included and spiders have a good crawling rhythm for the website.

4. Stable update rhythm and "captive spiders"

In short, to achieve the purpose of raising spiders in captivity, two conditions are required. one. There is enough new content. 2. These new contents have a good update rhythm.

If a website does not have enough new content, spiders will become very "hard-working" after crawling, the rhythm of visiting the website will gradually become longer, and the chances of including new pages in time will also decrease. If the website updates a lot of content at once and then does not update the content for a long time, the spider will not be very efficient in crawling the new pages.

Based on the above reasons, for small and medium-sized websites, it is necessary to form a good rhythm of frequent and stable content updates. To achieve this effect, after content retention is solved, it would be nice if there was a plug-in that could replace manual updates at a fixed rhythm.